| dc.contributor.author | Basalamah, Muhammad Ridwan | |
| dc.date.accessioned | 2021-10-11T06:35:33Z | |
| dc.date.available | 2021-10-11T06:35:33Z | |
| dc.date.issued | 2017-01 | |
| dc.identifier.issn | 2226-1184 | |
| dc.identifier.uri | http://repository.unisma.ac.id/handle/123456789/1925 | |
| dc.description | Growth of banking industry and financial services has been significant for the last few
years as the result of technological advances and deregulation. In the world of banking,
Islamic banks is a relatively new type of service in banking industry that applies Syaria law in
each of its activity. Due to tight competition in business that sells service, Islamic banks
should understand the right strategy to win the competition.
Islamic banking has massive potentials since 1.2 billion of the populations are Moslem
and their GDP is more than 1.3 billion US dollars (Skha Consulting, 2001). The countries with
the highest Moslem populations are Indonesia, India, Pakistan and Bangladesh respectively.
Furthermore, Kuwait has quite successful penetration of Islamic banks; the market share of
Islamic banks in the country is approximately 30%. The proportion of Islamic banks in Saudi
Arabia is 12%, that in Brunei is 11%, in Malaysia is 5% while the national market share of
Islamic bank is 1%. Customer loyalty is the end-goal of banking industry. Satisfied customers
will not be hsesitant to give positive testimony about banking products they use. Such
testimonies have high credibility as loyal customers do not receive anything by making
recommendation about banking service or banks they use. | en_US |
| dc.description.abstract | The number of Islamic bank in Makassar keeps increasing. The bank grows rapidly because
of some competitive advantages it offers. In order to provide prime service for their
customers, Islamic banks are supposed to improve their quality of service. Otherwise,
customers may choose to save their money in other banks. Service quality is essential ijn
order to survive business competition and maintain customer’s loyalty. The purpose of the
study is: 1) evaluate and analyze the influence of quality of service towards customer’s
loyalty and 2) evaluate and analyze the influence of satisfaction towards customer’s loyalty.
The setting of the study was 4 (four) Islamic banks in Makassar. The population was 200
state-owned Islamic bank customers in Makassar. The study was primary study. The data
analysis method was SEM (Structural Equation Model). The findings showed that first, the
quality of service had direct and non-significant influence towars customer loyalty and
second, customer satisfaction has direct and significant influence towards customer loyalty. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences | en_US |
| dc.relation.ispartofseries | ISSUE 1(61), January 2017; | |
| dc.subject | Quality of service, satisfaction, customer loyalty | en_US |
| dc.title | INFLUENCE OF SERVICE AND SATISFACTION TOWARDS CUSTOMER’S LOYALTY: A STUDY IN STATE-OWNED ISLAMIC BANK IN MAKASSAR, INDONESIA | en_US |
| dc.title.alternative | INFLUENCE OF SERVICE AND SATISFACTION TOWARDS CUSTOMER’S LOYALTY: A STUDY IN STATE-OWNED ISLAMIC BANK IN MAKASSAR, INDONESIA | en_US |
| dc.type | Article | en_US |
