Browsing LP - Management by Title
Now showing items 29-30 of 30
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Tinjauan Empiris Tentang Orientasi Kewirausahaan Bagi Pengusaha Perempuan di Kota Malang
(INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 2018-12)Penelitian ini mengulas tentang orientasi kewirausahaan pengusaha perempuan di Kota Malang. Telaah konsep tentang orientasi kewirausahaan diperdalam dengan membentuk model pengukuran yang mengadaptasi dari penelitian ... -
What Happens After They Laugh: How Humorous Advertisements Have an Effect on Consumers’ Attitudes, Word Of Mouth Intentions, and Purchase Intentions, With The Need for Humor Playing a Moderating Role
(Journal of Indonesian Economy and Business, 2019-09-23)Introduction: Even though there is a risk from using humor as an advertising campaign strategy in industries which rely on trust and their technological prowess, like the telecommunications sector, the fact that there ...