Browsing LP - Management by Subject "Customer Profile"

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    • Profiling Shopping Mall Costumer Based on Demographics and Shopping Motivation 

      Rahmawati, Rahmawati (J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), 2019-10)
      Nowadays malls play a major role in consumer’s lifestyle. This research aims to (1) Identify the segments from shopping mall customer (2) Describe the profiles of shopping mall segments formed (3) Explain the differences ...