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What Happens After They Laugh: How Humorous Advertisements Have an Effect on Consumers’ Attitudes, Word Of Mouth Intentions, and Purchase Intentions, With The Need for Humor Playing a Moderating Role
Primanto, Alfian Budi
;
Dharmmesta, Basu Swastha
(
Journal of Indonesian Economy and Business
,
2019-09-23
)
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Author
Dharmmesta, Basu Swastha (1)
Primanto, Alfian Budi (1)
Subject
Attitude Toward Advertisement (1)
Attitude Toward Brand (1)
Need For Humor (1)
Purchase Intention (1)
Word of Mouth Intention (1)
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Date Issued
2019 (1)
Has File(s)
Yes (1)