The Application Of Business Model Canvas (BMC) To Push The Entrepreneurial Mindset Among College Students In University Of Islam Malang

Abstract

ABSTRACT

Unemployment in productive age is a big challenge to Indonesia in entering the global and free market. The creation of young entrepreneur is the solution to accomplish and multiply economic growth. Indonesia create 700 thousand collage graduate every year, but still many of them not interested in entrepreneurships. Lack of entrepreneurship understanding makes this college students have a mindset as job seeker rather than job creator. This research means to give the understanding to college students the importance of entrepreneurships and push the growth of entrepreneurial mindset among college students by introducing and learning Business Model Canvas (BMC), so these college graduate of Universitas Islam Malang (UNISMA Malang has able to run a business and become a job creator. Research done in qualitative and quantitative. BMC will be introduced to college student who attending the advanced entrepreneurship course. For 3 month (once a week) these college students will be taught BMC and its application. Then it will be measured quantitatively to know the effect of BMC application to the entrepreneurial mindset on college students. Respondents in this research are 6th semester of the economic faculty students of UNISMA who has received advanced entrepreneur course which has not been introduced to BMC before. Sample based on purposive sampling on 88 college student. Simple linear regression has been used in data analysis using SPSS. The result shows that BMC significantly influent the college student’s entrepreneurial mindset on method (running business), business element (knowing the component that required in business), and strategy (utilize modified opportunity to reduce risk). The visualization model that presented by BMC make the college student easy in business mapping, innovating and creating, simple thinking, collaborate all the element that needed in running business, and utilize opportunities. BMC is highly effective in used as business model tool that simplify the student’s comprehension in running business, so BMC need to be introduced and inserted in entrepreneurship course material in Universitas Islam Malang to increase entrepreneurial mindset among college students.