Dalam rangka peningkatan layanan dan perbaikan sistem, mohon maaf untuk sementara waktu Repositori UNISMA tidak dapat diakses secara optimal.
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Primanto, Alfian Budi; Dharmmesta, Basu Swastha
(Journal of Indonesian Economy and Business, 2019-09-23)
Introduction: Even though there is a risk from using humor as an
advertising campaign strategy in industries which rely on trust and their
technological prowess, like the telecommunications sector, the fact that
there ...