Shallot Agribusiness Development Strategy in Purworejo Village, Malang District

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dc.contributor.author Hindarti, Sri
dc.contributor.author Maula, Lia Rohmatul
dc.date.accessioned 2021-10-19T02:28:23Z
dc.date.available 2021-10-19T02:28:23Z
dc.date.issued 2020-12
dc.identifier.issn 2715-9140
dc.identifier.uri http://ejournal.undwi.ac.id/index.php/jsds/article/download/1018/901
dc.identifier.uri http://repository.unisma.ac.id/handle/123456789/2102
dc.description [ARCHIVES] Copyright Article from : Journal of Sustainable Development Science en_US
dc.description.abstract The development of shallots is needed in Malang Regency to reduce imports, which often occur. Therefore this research was conducted with the aim of identifying internal and external factors that influence shallot agribusiness, formulating development strategies, and determining the priority of shallot agribusiness development strategies. The research was determined in Purworejo Village as one of the largest shallot production centers in Malang Regency. The research method was carried out by interview and direct observation of farmers. Data analysis using IFE analysis, EFE, IE (Internal External) matrix, SWOT matrix, and QSPM analysis. The results showed that the internal factors affecting shallot agribusiness were the skills and experiences of farmers as strengths and information and technology as weaknesses, while the external factors were market demand as an opportunity and distribution monopoly by large entrepreneurs as a threat. An appropriate strategy is an aggressive strategy (S-T), namely by utilizing strength to seize opportunities that exist in the form of local production input development. en_US
dc.language.iso en en_US
dc.publisher Dwijendra University en_US
dc.relation.ispartofseries Journal of Sustainable Development Science;Vol. 2 (2); p. 67-77
dc.subject Shallots en_US
dc.subject Malang Regency en_US
dc.subject Strategy en_US
dc.subject SWOT en_US
dc.title Shallot Agribusiness Development Strategy in Purworejo Village, Malang District en_US
dc.type Article en_US


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