Abstract:
The development of shallots is needed in Malang Regency to reduce imports, which often occur.
Therefore this research was conducted with the aim of identifying internal and external factors that
influence shallot agribusiness, formulating development strategies, and determining the priority of
shallot agribusiness development strategies. The research was determined in Purworejo Village as one
of the largest shallot production centers in Malang Regency. The research method was carried out by
interview and direct observation of farmers. Data analysis using IFE analysis, EFE, IE (Internal External) matrix, SWOT matrix, and QSPM analysis. The results showed that the internal factors
affecting shallot agribusiness were the skills and experiences of farmers as strengths and information
and technology as weaknesses, while the external factors were market demand as an opportunity and
distribution monopoly by large entrepreneurs as a threat. An appropriate strategy is an aggressive
strategy (S-T), namely by utilizing strength to seize opportunities that exist in the form of local
production input development.
