Understudies learn best by seeing the esteem and significance of the data displayed within the classroom. Understudies learn in numerous distinctive ways. A few understudies are visual learners, whereas others are sound-related or kinesthetic learners. Visual learners learn outwardly by implies of charts, graphs, and pictures. This research study adopted research and development (R&D) principle. The instrument used in this stage were questionnaire and interview. The result of need analysis used to develop the materials for students’ visual learning style. Expert validation was conducted to identify the quality of the product. Revision and suggestions from experts suited important notes in revising the instructional materials. Trying out was done to ensure that that the instructional materials enclosed students’ visual learning style need. Revision and suggestions students were noted to revise the instructional textbook. The developer checked the product until the developer consider that the product was to suitable to apply to students’ visual learning style. Last, as recommendation for developer who are interested in developing instructional material for students’ visual learning style to use various strategies and media to make the students more involved to learning English.