Strategy for development of fishery products processing industry in Rembang Regency, Indonesia

Abstract

The potential of coastal and marine resources in Rembang Regency is enormous, especially fish, in improving the community's welfare and encouraging the movement of the regional economy. However, the magnitude of these resources has not had a real impact on improving the community's welfare, in line with the high level of poverty, one of which surged coastal communities. For this reason, it is necessary to increase the added value of fish commodities by developing the fish processing industry. This study aims to develop a strategy for developing a fishery product processing industry in Rembang Regency. The method of analysis used descriptive analysis and analysis of Strengths, Weaknesses, Opportunities, and Threats. The study's results produced several strategies needed for the development of the industry, namely strategies for strengthening human resources and production processes, strategies for institutional strengthening, strategies for integrating supply and marketing networks, and strategies for product development and innovation. Key Words: competitiveness, downstream fishery products, regional prestige, SWOT.