| dc.description.abstract | This study aim is to analyze the effect of product quality, price and place convenience on consumer satisfication at Warung Bakso Bogem. In this study there are 4 variables, 16 indicators, and 4 hypothesis. Sample used on this study are 94 respondens. The survey result then being proceed and analyze using multiple regression analysis using SPSS program. The results simultaneously show that the variables of Product Quality, Price and Place Convenience have a positive effect together on Customer Satisfaction at Warung Bakso Bogem Mlaten Pandaan. While partially show that the variables of Product Quality, Price and Place Convenience have a positive effect on Customer Satisfaction at Warung Bakso Bogem Mlaten Pandaan.
Keyword : Product Quality, Price, Place Convenience, Customer Satisfaction | en_US |
