Dalam rangka peningkatan layanan dan perbaikan sistem, mohon maaf untuk sementara waktu Repositori UNISMA tidak dapat diakses secara optimal.
Browsing UT - Management by Subject "Celebrity Endorsers"
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Pradana, Andre Akhriza
(Universitas Islam Malang, 2020-07-24)
This study aims to examine and analyze the effect of viral marketing,
celebrity endorsers, and brand awareness simultaneously and partially on
purchasing decisions. The variables used in this research are Viral Marketing ...