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Browsing UT - Business Administration by Author "Noeraini, Firhaq Finanda Lailatus"

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Strategi Pemasaran Usaha Mikro Kecil Menengah (UMKM) dalam Meningkatkan Penjualan (Studi Kasus pada HU COFFEE & HOTTEOK di Kota Malang)

Noeraini, Firhaq Finanda Lailatus (Universitas Islam Malang, 2023-07-14)

Peneliti ingin menganalisis strategi pemasaran dalam meningkatkan penjualan HU COFFEE & Hotteok. Alasan dipilihnya café ini karena café ini mengalami kestabilan dalam penjualan padahal HU COFFEE & Hotteok tergolong UMKM ...

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