Pengaruh Kualitas Pelayanan, Kapabilitas Inovasi, dan Citra Perusahaan terhadap Loyalitas Konsumen dengan Kepuasan sebagai Variabel Intervening (Studi pada Konsumen Indomaret di Daerah Sukun, Kota Malang)

Dalam rangka peningkatan layanan dan perbaikan sistem, mohon maaf untuk sementara waktu Repositori UNISMA tidak dapat diakses secara optimal.

dc.contributor.author	Pangestu, Donny
dc.date.accessioned	2020-11-30T03:31:53Z
dc.date.available	2020-11-30T03:31:53Z
dc.date.issued	2020-08-17
dc.identifier.uri	http://repository.unisma.ac.id/handle/123456789/659
dc.description.abstract	The purpose of this study was to determine the effect of service quality, innovation capabilities and corporate image on consumer loyalty through satisfaction as an intervening variable. The population of this study consisted of 450 consumers of breadfruit indomaret. The sample used was 82 samples that met the criteria in the research subject. The analytical method used is the normality test, path analysis test, t test and sobel test. The results showed that there was an effect of Service Quality, Innovation Capability, and Company Image on Customer Loyalty through Customer Satisfaction at Indomaret Sukun.	en_US
dc.language.iso	other	en_US
dc.publisher	Universitas Islam Malang	en_US
dc.subject	Service Quality	en_US
dc.subject	Innovation Capability	en_US
dc.subject	Corporate Image	en_US
dc.subject	Customer Loyalty	en_US
dc.subject	Customer Satisfaction	en_US
dc.title	Pengaruh Kualitas Pelayanan, Kapabilitas Inovasi, dan Citra Perusahaan terhadap Loyalitas Konsumen dengan Kepuasan sebagai Variabel Intervening (Studi pada Konsumen Indomaret di Daerah Sukun, Kota Malang)	en_US
dc.type	Other	en_US