Abstract:
The purpose of this study was to determine the effect of service quality,
innovation capabilities and corporate image on consumer loyalty through
satisfaction as an intervening variable.
The population of this study consisted of 450 consumers of breadfruit
indomaret. The sample used was 82 samples that met the criteria in the research
subject. The analytical method used is the normality test, path analysis test, t test and
sobel test.
The results showed that there was an effect of Service Quality, Innovation
Capability, and Company Image on Customer Loyalty through Customer Satisfaction
at Indomaret Sukun.