| dc.description.abstract | Customers in pottery Micro, Small and Medium Enterprises (MSMEs) in
Pagelaran District, Malang Regency, are the focus of this study, which attempts to
examine the impact of customer experience, perceived value, and trust on customer
loyalty. Malang Regency, performance.Against the background of the important role
of MSMEs in Indonesia's economy, this study identifies gaps in previous empirical
studies that have not discussed customer loyalty in previous empirical studies that have
not specifically discussed the relationship between these variables in the context of
these variables in the context of pottery MSMEs. Customers of ceramic MSMEs in
Malang Raya were given questionnaires to complete as part of the quantitative analysis
study methodology. It is anticipated that the study's findings would shed further light
on the variables influencing client loyalty and the role MSMEs play in the local
economy. The study was carried out between November 2024 and January 2025. | en_US |
